About Us
Florida Insurance & Consumer
Protection Attorney
Justice for Consumers. Accountability for Corporations.
Roger A. Hatfield
Managing Attorney
Recovered
Cases Won
Years Exp.
Trusted Florida Insurance Claim & Lemon Law Attorney
Accessibility
Real communication and personal attention.
Responsiveness
Calls returned. Questions answered. Every step explained.
Relentless Advocacy
We don’t back down until justice is served.
Roger and his team believe consumers should never feel powerless against corporations. Whether it’s a denied insurance claim or a defective car,
we make sure the truth — and your rights — prevail.
Our Mission
Meet Roger A. Hatfield — Florida Consumer Protection Lawyer
Why We Fight
Core Principles
The Values That Drive Every Case We Fight
Justice
We fight relentlessly to secure fair outcomes and protect the rights of every client we serve.
Accountability
We own every step of the process—communicating clearly, acting decisively, and delivering on our promises.
Integrity
We do what’s right, even when it’s hard, because trust is the foundation of everything we do.
Experience
We bring seasoned insight and proven strategy to every case, turning knowledge into results when it matters most.
Meet Our Founder
Meet Roger A. Hatfield — Florida Consumer Protection Lawyer
Attorney Roger Hatfield brings an exceptional blend of legal experience and industry insight to every case.
He’s known for his deep understanding of insurance and consumer law, his dedication to client communication, and his results — more than 1,000 litigated cases and $55 million recovered for consumers across Florida.
Experience
Experience That Sets Hatfield Consumer Law Apart
A Foundation in Trial and Property Law
While studying at the University of Florida Levin College of Law, Roger clerked for Fisher, Butts, Sechrest & Warner, P.A., working with board-certified civil trial attorneys. After graduation, he joined the firm and handled real estate misrepresentation, construction, and property damage claims — building a foundation for his consumer-focused practice.
Insurance Industry Experience, from the Inside Out
At the Florida College System Risk Management Consortium, Roger oversaw large-scale property insurance claims and earned his Florida 220 General Lines Insurance Agent License, gaining insider knowledge of insurance policy structures and coverage disputes.
Firsthand Knowledge of Property Restoration
As a General Manager for one of the nation’s largest property restoration contractors, Roger saw what property owners endure after losses — and trained in Xactimate and XactAnalysis, the same systems insurers use to estimate damage.
Learning the Defense Side
At one of Florida’s largest insurance defense firms, Roger gained insight into how insurers investigate and litigate claims — experience that now helps him outthink them.
Standing Up for Consumers
After Hurricane Irma, Roger joined Morgan & Morgan, where he resolved roughly 1,000 litigated insurance claims recovering more than $35 million for Florida homeowners.
In 2022, he founded Hatfield Consumer Law, uniting his experience and conviction to fight for justice for consumers and accountability for corporations. Since then, he’s recovered an additional $21 million for clients in Florida.
Credentials
Education, Credentials & Professional Memberships
Bar Admissions
• Florida Bar (2008)
• Texas Bar (2024)
Education
• University of Florida, B.A. in History (2002)
• University of Florida Levin College of Law, J.D. (2008)
Professional Appointments
• Florida Bar Consumer Protection Law Committee (2015–2017)
• Florida Licensed General Lines Property & Casualty Agent (2012–2016))
• Adjunct Faculty – Trial Team Coach, University of Florida (2010–2015)
Client-Centered Representation
Roger’s Approach to Client Advocacy
Roger’s clients describe him as approachable , transparent , and relentless .
“At Hatfield Consumer Law, we don’t just handle claims — we fight for fairness. You’ll always know what’s happening, and you’ll never feel ignored.”
Roger A. Hatfield
Founder & Managing Attorney
Beyond the Law
Get to Know Roger
Florida Native, Rooted in Community
Born and raised in Jacksonville Beach, Roger proudly serves clients statewide from his offices in Orlando and St. Augustine.
Family First
Roger lives in Orlando with his wife, Michelle, and their two sons, Ryan and Noah. His family inspires his work — and his commitment to protecting others from corporate wrongdoing.
Life Outside the Office
When not representing clients, Roger enjoys boating, fishing, and spending time outdoors with his family.
Proud University of Florida Gator
Roger is a double Gator, having earned both his undergraduate and law degrees at UF. He later returned as an adjunct faculty member, coaching the University’s trial team.